- OISHII
- About
About
OISHII is an informative magazine with an eye on Japanese food and lifestyle in Singapore and the region.
OISHII is a source of inspiration for those in Singapore and the region who are curious about Japanese culinary culture, travel destinations and more.
Guided by Japan’s seasons, the English-language magazine aims to enlighten readers on the best food and drinks, must-visit destinations, pampering hotels, lifestyle, recipes and events. OISHII shines a light on the F&B industry, with insightful profiles on top F&B business owners and notable chefs.
It also showcases hidden gems and lesser-known regions in Japan, highlighting the best discoveries off the beaten path. OISHII is a free publication, available online and in print.
General Information
| Language | English |
|---|---|
| First publication | October 2013 |
| Issue date | Quarterly (Spring – April; Summer – July; Autumn – October; Winter – January) |
| Circulation＆ Distribution |
20,000 copies (about 480 points in Singapore), 2,000 copies (The Arrival Hall at Tokyo Haneda International Airport) |
| Format | A4, left binding |
| Gloss | Lamination |
| Pages | 32-52 pages in full colour |
| MCI(P) | 021/08/2018 |
Point1
REACH THE WORLD FROM SINGAPORE
In Singapore, you can pick up a copy of OISHII magazine from 450 distribution points, including cafés, restaurants, shopping malls and offices. In Japan, OISHII is also available at Haneda International Airport. The e-book version of OISHII is available to browse for free online. Our core target audiences are middle- to upper-income readers, as well as business owners and Japanese food lovers.
Point2
MULTIPLE PLATFORMS: PRINT, E-BOOK, SOCIAL MEDIA AND OISHII TV
Current and past issues of OISHII are available to browse for free online. Readers can also look forward to the latest updates about OISHII and Japanese F&B-related news on our website and social media pages (Facebook, twitter and Instagram). Not forgetting our official YouTube channel, OISHII TV, which is regularly updated with related video clips. Readers can easily access the channel in multiple ways, such as scanning the QR code in the magazine and visiting the OISHII website or OISHII YouTube channel.
Point3
BRAND EXTENSION
- OISHII brand marketing
- Featured booklets / bookazines / supplements
- Events
Projects
Anchor Magazine
OISHII is a source of inspiration for those in Singapore and the region who are curious about Japanese culinary culture, travel destinations and lifestyle. Guided by Japan’s seasons, the English-language magazine aims to enlighten readers on the best food and drinks, must-visit destinations, pampering hotels, lifestyle, recipes and events. OISHII shines a light on the F&B industry, with insightful profiles on top F&B business owners and notable chefs. It also showcases hidden gems and lesser-known regions in Japan, highlighting the best discoveries off the beaten path. OISHII is a free publication, available online and in print. The print magazine is published four times a year: Winter (January), Spring (April), Summer (July) and Autumn (October).
SUPPLEMENT
KANPAI! by
This supplementary booklet gives insights into Japan’s fascinating sake culture and is published in conjunction with the Sake KANPAI! event held in Singapore. Sake is an extraordinary drink that plays a crucial role in representing Japanese culture, and OISHII aims to spread awareness of sake to other parts of the world.
Video production
We document our journeys through the different regions and cities in Japan for the main feature in every issue of OISHII, after which the videos are uploaded on the OISHII TV channel on YouTube. The videos are a moving showcase of various attractions and destinations, capturing the incredible beauty of Japan like never before. Our professional video production team can also produce commissioned videos by request.
History of OISHII
-
2013
Introducing OISHII magazine
Inaugural issue of OISHII in October 2013.
-
2014
Launch of regional feature
• Kicked off in January 2014 with a 12-page special on Yamaguchi prefecture.
• Published every issue, the regional feature highlights a different destination in Japan and is a key editorial pillar of OISHII.
• OISHII has collaborated with many Japanese prefectures, including Tokyo, Hokkaido and Ehime. -
2015
Launch of KANPAI! by OISHII
• A supplementary booklet launched with the October 2015 issue.
• Published regularly in conjunction with the Sake KANPAI! event in Singapore. -
2019
Growing partnerships
• Media partner of leading trade show Speciality & Fine Food Asia in 2018 and 2019
• Official media for Restaurant and Café Asia 2019 -
2020
Current
Moving forward, we intend to further grow the circulation of OISHII and expand its reach in ASEAN.
OISHII is published by MEDIA JAPAN, a Singapore-based media company. Our publications are able to satisfy the tastes of readers in Singapore and meet the needs of advertisers. MEDIA JAPAN also produces and manages online media.