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  • Enchanting Ehime

    It may not be as well known outside of Japan compared to its big-city cousins like Osaka and Tokyo. But the beauty of Ehime Prefecture is increasingly attracting fans who make their way off the beaten...

  • Unique udon for every season

    The udon is to Japanese cuisine what spaghetti is to Italian gastronomy—a homely staple produced in the easiest of fashions and which can be eaten in a variety of ways, with a smorgasbord of accompany...

  • Step back in time in Tomonoura

    Located just a 30-minute drive away from Fukuyama city centre is the quaint harbour town of Tomonoura. With its old fishing village vibe, you will feel like you’ve stepped back in time. Stroll along t...

  • Surprising Setouchi

    With rich and diverse cultural, historical and culinary delights, the Setouchi region within the Seto Inland Sea is set to be your new favourite destination. The view of Tomonoura Port Town, Hirosh...

  • The old-world charm of Onomichi

    Onomichi, an illustrious port city in eastern Hiroshima Prefecture, evokes an old-world charm with its rustic buildings and ancient temples. There were 81 temples at its peak but only 25 remain, all ...

  • Experience Ehime’s diversity

    Ehime Prefecture lies just across the Setonaikai from Hiroshima Prefecture. Despite their proximity, they lie on two different islands—Hiroshima is on Japan’s largest island of Honshu while Ehime is o...

  • Countryside Charm

    Live and eat with local farmers, get in touch with nature and make anything from face powder to yuzu kosho....

  • A full-filling journey

    In Aichikogen-Okumikawa, you’ll find your all-time food faves but with a twist—think pizza with local ayu fish, curry rice shaped like a dam, and deep-fried wild boar....

  • Eat and rest well in the Aichi Hig...

    After a detox holiday in the countryside here, Aichikogen-Okumikawa, you’ll return feeling refreshed and rejuvenated. Ever felt like you need another holiday after your holiday? Well, that won’...

  • Let’s visit Obama!

    The pretty seaside city of Obama in south-west Fukui Prefecture has long had ties with the ancient capital of Kyoto as well as China and the Korean Peninsula. The city also marks the starting point of...

  • Sweet like sugar

    If there is one season for foodies to look forward to in Japan, it is autumn, when the sticky heat and humidity of summer lifts and cooler, crisp weather arrives. The Japanese believe this seas...

  • Farm-fresh food, flower fields...

    Here are some of the top highlights to be found in this corner of central Hokkaido that has a bit of everything. Best known as a winter wonderland, Furano is a top draw for snow bunnies once the s...